THE CAMPAIGN: We launched "It's Diner Time"  on Daylight Savings with a massive billboard in NYC that poured free coffee to groggy New Yorkers who lost an hour of sleep. Equipped with wi-fi, cushioned diner stools, and six taps pouring fresh hot coffee- Denny's was able to turn commute time, into Diner Time. My partner and I were also also tasked with capturing the activation and creating a content series for the social launch, as well as building the entire social playbook for the new platform.