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THE ASK: Find a way to make Polaroid stand out during the age of digital photography.
THE IDEA: The charm of an unposed photo. The artistry of an imperfect shot. Polaroid softens the face and brings out our true selves. It’s a series of beautiful, infinitely unique moments, created and captured as only a Polaroid can. They’re one of one. They’re Polaroid Moments.
THE CAMPAIGN: This campaign needed to find a unique voice that didn't speak to photography as a whole, but only to Polaroid. By focusing on what makes a Polaroid a Polaroid - the frame - we launched with a stunt that highlighted that, and let the rest of the campaign follow suit.
Polaroid Moments
OOH
The iconic Polaroid frame can transform candid moments into something wonderful.
A series that captures the joy of a Polaroid moment.
Polaroid introduces Moments of the Week! Post your favorite Polaroid and the story behind it with #Polaroidmoment to be featured on our Instagram and Polaroidmoments.com
SOCIAL
Interactive wild postings that connect you to Polaroidmmoments.com
AR
BROADCAST
:30 broadcast spot.
LANDING PAGE
Where everything comes together.
CD: Nick Liebeskind
AD: Dan Wenzel
CWs: Tony Krol, Kevin Broberg, Jason Schoenfeld
Video Editor: Tony Krol
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